Gemini is notorious for being two-faced, according to some people. In my opinion, this is a shallow take on the overall sign. To understand a Sun in Gemini, you have to see things from their perspective.

Gemini is a Dual and Mutable Sign; Two Sides of the Same Coin.
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They are the type to see all sides of every situation. Depending on the Zodiac signs’ placements, they take a “this or that” approach on things. You won’t usually see them have a hard and fast opinion on a subject. That includes anything from romance to intellect.

The mental conflict of a Gemini Zodiac sign: holding two opposite ideas at once is misunderstood as two-faced. They simply like to see all sides of a story.

Gemini is by nature, and their friendships can be short. They flock to what interests them and choose facts over feelings. …


Get beauty blogging tips to hit those sales goals every month.

Why is the 1000-word blog post so popular? When it comes to beauty blogging, shorter is the better way to go. The bulk of beauty lovers prefer high-quality images, magazine stories, and products mixed into the text.

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Many writers use the longer format to appeal to Google. Those types of beauty bloggers do not think about their readers. They focus too much on keywords and too little on their target audience. A month into their blogging journey, they ask the question, “Why am I not making sales?”

When to Cut It Short, and When to Add Some More Words

Do long articles turn readers off? They have upsides and downsides. Short blog…


The beauty industry is a dense jungle full of similar brands. Learn how to make sales and be a successful beautypreneur.

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Learning how to make sales starts with reaching your target audience. Imagine being stuck in the middle of the ocean on a boat. While you have the tools necessary to escape the situation, no one taught you how to sail. Think of the ocean as the beauty industry.

Nobody ever taught you how to run a business. As a new entrepreneur, there is a lot to learn. My goal is to give you the resources upfront with no fluff. I am not here to beat around the bush. …


Small business owners have dozens of jobs to do in their company’s infancy. For first-time business owners, the number of tasks seems overwhelming. When is it time to reinvest in your beauty business?

It’s a matter of knowing when to take profits and when to put those profits back in. New businesses should focus on growing. To do so, reinvesting profits is the #1 way.

In this article, we will talk about the following:

  1. Outsourcing Tasks
  2. Investing in Ads
  3. Tools to Automate Your Beauty Business
  4. SEO’s Time-Saving Eventuality
Reminder: Businesses are not immediately profitable. You have to reinvest to grow.
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As I talk about reinvesting, I want to use personal experience. I…


Any Instagram business owner asks this question. How do you turn leads into paying customers?

I used my IG business account to ask beauty businesses to share their thoughts. Everyone wanted to know the same thing. How do you go from leads to customers?

I started using Instagram to grow my business in March 2020. Yes, I started in the thick of the COVID-19 disaster, but I’ve been .

Destiny Vaughan Instagram profile
http://www.instagram.com/destiny.vaughan

If you run an Instagram business, you are in the right spot. I share everything that I learn for free to help business owners. Let’s talk about customer conversion down below.

What Exactly Is a Potential Lead on Instagram?

A potential lead might be a customer. The true definition is that they show…


Hosting an Instagram giveaway seems intimidating, but I promise that it is fun! The skincare industry has a lot of tough competition. To be seen, you have to stand out from other skin care businesses.

Hosting an IG giveaway is one of the easiest ways to get new followers and turn yourself into a successful business woman. Many new beautypreneurs turn to social media to advertise their products.

is an excellent idea! If you want a streamlined way to get new customers, your Instagram business profile is the way to go.


Hard-working entrepreneurs need a target audience to make their business successful. Instagram search is a social media tool to do the research and find the ideal customer.

Entrepreneurs on Instagram know that they have a product to sell, but the real question is this:

“Who are you selling it to?”

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Create a Persona for Your Ideal Customer

Having an makes selling easier. You have an amazing product but make no sales. The problem might be somewhere else, and the first step is to identify your ideal customer.

Ask yourself the following questions:

  1. Who is my ideal customer?
  2. Why do they need my product?
  3. What problems…

Recently, I came across Pureauty Naturals Biotin Hair Serum. After a short talk with their brand’s agent, they sent me a free product to try. That was exciting!

I love trying new hair products, and I love the opportunity to help others find the right hair products.

Let me start by saying this:

My hair is my baby. I don’t let anyone touch it. I cut it myself, style it; and I pick all of the best products.

My hair’s health means a lot to me. I probably take better care of my hair than I take care of my…


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So, you chose to run an Instagram business, and now you need help.

Don’t worry! Growing your business takes a bit of work, but it’s possible.

Social media marketing is vital for an IG business to succeed. I’ll walk you through the steps and help you find your groove.

Let’s get started.

How to Use Instagram for Business

Since COVID-19, thousands of online businesses sprouted out of the ground. Social media marketing is an effective tool to get loyal customers.

In 2020, having an online presence is dire. Millions of people use social media, and that is the easiest way to get reach.


In this blog, I discuss the best way to get noticed on Insta, how to treat your followers, and tips for increasing engagement. On top of giving advice, I tell you how to take action.

This is a space to learn something new. Teaching beauty business owners how to use Instagram is my absolute pleasure. I want to point out your bad habits and how to fix them. Are you ready? Let’s get started.

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Insta Success: Doing What You Do Takes Guts

Standing out from the crowd is hard among millions of amazing influencers. You may feel intimidated by the .

That’s okay! You…

Destiny Vaughan

Informative posts for beauty brands to make their mark on Instagram.

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