7 Ways Social Media Marketing Rules Instagram Business Success.

It's Me
7 min readOct 3, 2020
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So, you chose to run an Instagram business, and now you need help.

Don’t worry! Growing your business takes a bit of work, but it’s possible.

Social media marketing is vital for an IG business to succeed. I’ll walk you through the steps and help you find your groove.

Let’s get started.

How to Use Instagram for Business

Since COVID-19, thousands of online businesses sprouted out of the ground. Social media marketing is an effective tool to get loyal customers.

In 2020, having an online presence is dire. Millions of people use social media, and that is the easiest way to get reach.

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Growing an audience on social media takes time and consistency. Marketing through social media takes time. An Instagram business page sees more success than a business without a marketing strategy.

Take it step-by-step, and understand the best practices:

  1. Create an IG business account.
  2. Polish your bio and profile picture.
  3. Use the right hashtags.
  4. Create effective social campaigns.
  5. Learn how to stand out.
  6. Check your settings, and make yourself searchable.
  7. Learn about metrics and insights.

Does that seem overwhelming? It only takes a bit of work. I’ll walk you through every step.

How to Promote Your Business on Instagram

You created your IG business account, and you want to learn how to promote it. The next step is called social media marketing, and it’s every successful Insta’s bread and butter.

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Most shops run social campaigns, track their metrics, and find new ways to bring buyers.

Here are a few simple steps to promote your IG business account:

  1. Post every day or every other day.

Earn your spot in your followers’ brains. Posting every day keeps you relevant. Keep those posts unique, fun, and light. Eventually, your target audience will make its way to your page.

2. Engage with likes, comments, and replies to IG Stories.

I see this mistake every day. An IG business receives a like or a comment, and they do nothing in return.

A big secret on social media is mutual exchange. Let your supporters know that you are listening and pleased to hear their opinion!

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3. Use social influencers to advertise your Instagram business page.

Have you heard of a social influencer? They are all the rage right now. Social influencers get free or discounted products from an IG business.

In return, they post pictures of them using and reviewing the product. You get exposure to their followers. Voila, you successfully promoted to a new target audience.

4. Hire an SMM specialist or a social media agency.

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Congratulations! You started turning a profit. There is still room for growth, and hiring an expert is the way to go.

Social media marketing gets complicated with customer psychology, daily posts, and constant advertising.

By hiring an expert, you give your Instagram business room for growth. It is time to make a budget, set goals, and find the right content expert.

5. Stop worrying about followers!

Worrying about followers is another common mistake. Followers do not equal money. Engaged and loyal customers do equal money.

Use your followers to find and create those loyal customers. The more engaged a person is, the more likely they are to buy from you.

6. Learn about social network marketing.

A percentage of your followers should be other Insta businesses. Those businesses are your network.

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I strongly advise community over competition. There are plenty of benefits to networking, including the following:

  • Reach out to your network for advice.
  • Use social network marketing to find a target audience.
  • Follow trends to promote your Instagram business to a wider audience.
  • Get recommendations that boost trust for your brand.

7. Learn how to use effective hashtags.

Hashtags give you more reach. They turn strangers into followers, and your responsibility is to turn those followers into customers.

Finding the right hashtags takes trial and error. Use social network marketing and suggestions to find the right hashtags for your Instagram business.

When Should You Hire an SMM Specialist?

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SMM stands for Social Media Marketing. Plenty of experts are out there to help your IG business grow quicker. Once you have the budget, hiring an SMM specialist is your next step.

Here are a few signs that your IG business is ready for an SMM specialist:

  • You don’t have enough time on your hands.
  • You have too many likes and comments to watch.
  • You are more focused on sales and customer service.
  • You feel flooded with your social media marketing duties.
  • You have a large project that needs more attention than your Instagram business.
Photo by Brett Jordan on Unsplash

Busy entrepreneurs do not have a lot of time on their hands. It is easy to feel overwhelmed and burnt out. Instead of powering through it, start assigning those tasks to other experts.

Social media marketing takes a lot of work, and there is no shame in giving someone else those tasks.

What Does an SMM Specialist Do for an IG Business?

SMM specialists have a very important job. They specialize in marketing through social media. More than likely, they know the technicalities more than a beginner business owner.

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Let’s go through the benefits of social media marketing services:

  1. An SMM specialist gets sales and engagement more quickly.

Like I said before, followers do not matter. What matters is progress. How many of those followers buy from you? Hiring an SMM specialist closes the gap between a follower and a customer more quickly.

2. Giving someone else your tasks frees up time.

Plenty of entrepreneurs have full-time jobs too. Having a business on Insta is many peoples’ side hustle, and that is okay! Running social campaigns takes a lot of time, and you barely have any to spare. An SMM specialist frees up those time slots to focus on other things.

3. Get more social media traffic to your website.

Having a website is the key to conversion. If you get more traffic, you rank higher on the Google search engine. Ranking higher on the Google search engine means more customers, more sales, and more business success.

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4. An SMM specialist should represent your brand professionally.

Social media is personal for a lot of users. However, businesses should represent themselves professionally and clearly. You do not want to lie or cheat your way to the top. Experts use the right language and keep their promises.

5. Keep your loyal customers engaged and happy with your profile.

The right expert tracks your metrics. They use insights to monitor engagement, and if they see a drop, they take action. Commenting, liking, and replying to stories are dire to keep loyal customers engaged.

6. An expert delivers results on-time to grow your IG business.

When you hire an SMM specialist, you should see results. Those results include the following:

  • Boosted engagement
  • More clicks on your website
  • Sign-ups to your newsletter
  • Inquiries in your DM’s
  • New followers from effective hashtags
  • Sales

7. Specialists deliver quality and consistency to your IG business account.

If you manage your social media, there is bound to be some inconsistency. You are busy and do not have the time to plan an entire content calendar. That is a totally valid problem for most busy entrepreneurs.

The right SMM specialist has an entire content calendar at their fingertips. Instead of inconsistent and poor quality, they dedicate themselves to deliver quality and consistency.

Thank You for Reading! Let’s Talk About My SMM Services.

If you got this far, thank you for reading! I hope that my tips taught an entrepreneur something new.

Running a business is hard. It feels like being 12 people at once without the knowledge of an expert. You have a lot to learn, and I am here with the tips and tricks to make it easier.

My name is Destiny, and I am an expert at creating written content for small businesses. My goal is to get you more sales, more engagement, and more traffic.

I offer a social media marketing package to struggling business owners.

Learn about my social media package here.