How to Use Instagram Search to Find Your Target Audience

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Create a Persona for Your Ideal Customer

Having an ideal customer makes selling easier. You have an amazing product but make no sales. The problem might be somewhere else, and the first step is to identify your ideal customer.

  1. Who is my ideal customer?
  2. Why do they need my product?
  3. What problems do I solve for them?
  4. What demographics do they fit into?
  5. How do I reach them?
  6. Where do they hang out?
  7. What content do they prefer?
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Intended Audience Examples:

Look at it like this:

  1. 18–49 years
  2. Female
  3. Environmentally conscious
  4. Cares about ingredients in skincare products
  5. More than likely does not like complicated chemicals
  6. Supports small businesses
  7. Treats their skin with products at least once a day
Photo by kevin laminto on Unsplash

Easily Use Instagram Search to Find Your Target Audience and Sell to Them

I have a few tips and tricks that work for my clients and me. Finding your target audience doesn’t have to be complicated. Entrepreneurs have dozens of responsibilities, and I’m here to help you figure things out the easy way.

Use Instagram Search to Find Hashtags that Match Your Target Audience

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Make Your Posts on Insta Shareable and Searchable

Ask, and you shall receive. When you post meaningful content, people love to share it with their followers.

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Use a Call to Action to Drive Your Followers

Where do you want your followers to go? Ask yourself this question for every post. Adding a call to action makes your Insta posts much more effective.

  1. Ask for likes and comments.
  2. Ask for shares and tags.
  3. Drive potential customers to your website.
  4. Get your followers to sign up for your newsletter.
  5. Tell them to keep scrolling through your content.
  6. Send prospects to your DMs.
  7. Give your ideal customer a link to purchase your product.

Make the Insta Caption Match the Picture and Hashtags

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Use Instagram Search for Competitor Analysis

Competitor analysis is key to any marketing campaign. Look into similar Instagram accounts, and see what they do to attract followers.

How to Sell Products to Your Target Customer

Congratulations! You found your target customer in the jungle we call Instagram. Now, it’s time to sell to them.

Provide Value First.

You are a stranger on the Internet, and so are your customers. They do not automatically trust you or your product. Before giving them a hard sell, provide something of value first.

Photo by Lina Trochez on Unsplash
  1. Post tips and tricks.
  2. Show videos of your product being used.
  3. Post a “How to” use your product.
  4. Recommend tools or other helpful businesses.
  5. Post educational content.

Engage With Their Content by Liking, Commenting, and Replying to Their Stories

Engaging with another person’s content is a great way to stay on their Feed. More engagement equals more pop-ups on people’s Feed.

Photo by Jakob Owens on Unsplash

Introduce Yourself to Them Before Introducing Your Product

People smell desperation, and it makes people uncomfortable. You want to present yourself in the friendliest and most helpful way possible.

Don’t Be Shy. Ask for the Sale!

Ask, and you shall receive.

  • They are in your target audience.
  • They are your ideal customer.
  • You provided value
  • You gained their trust.
  • You gave them something first, and they want to provide something in return.

Thank You so Much for Reading!

My name is Destiny. I create content for busy entrepreneurs in the beauty industry. My work revolves around getting entrepreneurs more time, better content, and more sales.

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