How to Use Instagram Search to Find Your Target Audience

Photo by John Schnobrich on Unsplash

Create a Persona for Your Ideal Customer

  1. Who is my ideal customer?
  2. Why do they need my product?
  3. What problems do I solve for them?
  4. What demographics do they fit into?
  5. How do I reach them?
  6. Where do they hang out?
  7. What content do they prefer?
Photo by engin akyurt on Unsplash

Intended Audience Examples:

  1. 18–49 years
  2. Female
  3. Environmentally conscious
  4. Cares about ingredients in skincare products
  5. More than likely does not like complicated chemicals
  6. Supports small businesses
  7. Treats their skin with products at least once a day
Photo by kevin laminto on Unsplash

Easily Use Instagram Search to Find Your Target Audience and Sell to Them

Use Instagram Search to Find Hashtags that Match Your Target Audience

Photo by Elena Koycheva on Unsplash

Make Your Posts on Insta Shareable and Searchable

Photo by Elaine Casap on Unsplash

Use a Call to Action to Drive Your Followers

  1. Ask for likes and comments.
  2. Ask for shares and tags.
  3. Drive potential customers to your website.
  4. Get your followers to sign up for your newsletter.
  5. Tell them to keep scrolling through your content.
  6. Send prospects to your DMs.
  7. Give your ideal customer a link to purchase your product.

Make the Insta Caption Match the Picture and Hashtags

Photo by Greg Jeanneau on Unsplash

Use Instagram Search for Competitor Analysis

How to Sell Products to Your Target Customer

Provide Value First.

Photo by Lina Trochez on Unsplash
  1. Post tips and tricks.
  2. Show videos of your product being used.
  3. Post a “How to” use your product.
  4. Recommend tools or other helpful businesses.
  5. Post educational content.

Engage With Their Content by Liking, Commenting, and Replying to Their Stories

Photo by Jakob Owens on Unsplash

Introduce Yourself to Them Before Introducing Your Product

Don’t Be Shy. Ask for the Sale!

  • They are in your target audience.
  • They are your ideal customer.
  • You provided value
  • You gained their trust.
  • You gave them something first, and they want to provide something in return.

Thank You so Much for Reading!




Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to Make Your Ad Creative Stand Out Among the Competition

Facebook Advertising: Why It’s Like Dating 😍

Resources for Ad-Geeks of Color.

Recently I was thinking about the Author Box as a way of increasing EAT

Insanely Effective Sales Techniques To Sell More To Customers

Being Truly Interested in People Will Bring You Great Rewards

Lizard looking into the camera.

Taking the swissrent brand to China

‘Brand public’ starts beating the drum: Cancel culture and the role of brands in the society

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
It's Me

It's Me

More from Medium

Martech Interview with Ian Dix on Demand Generation

Startup Yourself: a new program by Conn Bertish

What It Takes to Make a Business Successful!

Fail start up business, new business risk or unexpected entrepreneur bankruptcy concept, depressed businessman company owner sitting on crash launching space rocket metaphor of new business failure.

Why Every Business Must Embrace Personalization And Micro-Moments