The Beauty Industry: How to Make Sales Daily

The beauty industry is a dense jungle full of similar brands. Learn how to make sales and be a successful beautypreneur.

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What Makes Your Target Audience Different From the Next Beauty Business’s?

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Photo by Charles Deluvio on Unsplash

Even If You Sell the Same Product, Your Audience Will Be Different.

Why does a potential customer choose your cosmetics brand over another?

7 Reasons Why Customers Choose You Over Other Brands
Link: https://www.instagram.com/p/CJv8lpYHAbU/?utm_source=ig_web_copy_link
  • They trust you.
  • You present more information than another beauty brand.
  • They can afford your prices.*
  • You post in the right place at the right time.
  • You listen to your audience’s pain points and give solutions.
  • Your audience prefers faster shipping or faster results.

What Is the Biggest Market in the Cosmetics Industry?

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5 Profitable Beauty Niches on Instagram
Link: https://www.instagram.com/p/CIqcm8UH30C/?utm_source=ig_web_copy_link

I could talk about specific markets in the beauty industry all day! There are 1001 sources of information for them. I hope that I have inspired you to do some of your research in your specific market.

Back to Target Audiences: What Are Some Other Ways to Reach Them?

Where does your target audience hang out?
Where does your target audience hang out? Link: https://www.instagram.com/p/CJtVM44HBRY/?utm_source=ig_web_copy_link

After You Familiarize Yourself With the Statistics, It Is All About Trial and Error.

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  • Polling
  • Live Streams
  • Q&A Events
  • Measuring Insights (Impressions, Clicks, Comments, Likes)
  • Measuring Behavior
  • Surveys

Different Mediums to Present to Your Followers

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  • Tutorials do well on YouTube (longer videos) and TikTok (shorter videos).
  • TikTok is great for starting a quick, new trend.
  • YouTube takes longer to grow, but you can open another income stream with it (ad revenue).
  • Posting quality content daily on Instagram is enough to attract customers.
  • Most online buyers in the cosmetics market hang out on Instagram.
  • Facebook’s beauty community is smaller, but the size of the website makes up for it.
  • Blogging platforms give you another stream of income (ad revenue, sponsorships, etc.).
  • Twitter is great for quick, consistent posts throughout the day.
  • You can find trending topics on Twitter with a few clicks.
Photo by Marten Bjork on Unsplash

Once You Make Your Mark, Do You Know How to Make Sales?

  • You are out of their budget range.
  • Your products do not solve their problems.
  • They leave negative reviews or comments. (Welcome criticism, though.)
  • They receive no benefit from your product.
  • They do not understand what you offer.

Thank you for reading!

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