You're right.
I absolutely hate the money talk! But I've learned not to cave. I literally always regret taking a lower price.
It puts more stress on me. I also feel like I'm not being compensated enough.
My work involves a lot of different services. I spend hours planning, monitoring, coming up with new strategies, etc.
I used one of your responses, and it made me feel more comfortable with rejecting my client. I simply can't work for pennies, not with the amount of work I do.